The Icon Blog

Principles for designing better icons

Principles for designing better icons

A framework to consider when designing icons and symbols.

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Elements of icon design

Elements of icon design

How the basic elements of art impact the style of an icon.

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Gestalt in icon design

Gestalt in icon design

How to apply the six principles of Gestalt psychology to icon design.

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How to design pixel perfect icons

How to design pixel perfect icons

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Designing pixel perfect icons isn't easy. The key is to set up your document correctly. Here's some tips on how to do it, including an Illustrator grid that you can download for free.

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How to import an EPS file into Inkscape

How to import an EPS file into Inkscape

Here's a link on how to set up Inkscape so that it can read EPS files.

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What's user centered design?

What's user centered design?

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Usability and customer focus often determine whether or not websites succeed. By thinking 'outside-in', you'll have a better chance of reaching your goals.

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How to increase conversion rates on your website

How to increase conversion rates on your website

Visitors to your Web site must resonate in three areas before they will make a call to action: Utility, Usability and Likability.

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How our decisions are influenced

How our decisions are influenced

People believe they make decisions independently, while in reality cognitive biases impact our decisions more than rational thought does.

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How to create an icon set

How to create an icon set

Icons should communicate effectively in the context they are used in. In this article we discuss how to create a cohesive icon set.

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Client expectation triangle

Client expectation triangle

The Client Expectation Triangle helps to determine what the priorities are for any project that comes your way. By setting expectations up front, everyone's in agreement and you'll have positive outcomes.

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The power of symbols

The power of symbols

Whether symbols are sacred or mundane, they make up a significant part of any cultural fabric. They have the power to transform a concept into a reality, to speak without words and to effect emotional responses. 

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Improving conversion rates through personas

Improving conversion rates through personas

Marketers develop strategies to communicate to different personality types. Increase conversion rates on your site by targeting your messaging to personas.

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The creative process - how does it work?

The creative process - how does it work?

The ability to nurture your creativity and generate ideas provides a sense of satisfaction and helps you solve life's problems. Creative inspiration can strike at any time. Here's where inspiration comes from and how to tap into it.

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Using icons to communicate

Using icons to communicate

Icons are like the air we breathe, all around us but overlooked until we need them. Here's why we are dependent upon the language of icons and symbols.

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Vector icons, now less than a cup of coffee

Vector icons, now less than a cup of coffee

Hipster icons that make you look like a pro, even if you never went to art school. Find icons without the hassle of sorting through millions of page results on large stock agencies.

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Music and audio vector icons

Music and audio vector icons

Vector icons in dozens of categories including music.

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How to add pictures to your Powerpoint presentation

How to add pictures to your Powerpoint presentation

Our artwork works within your Powerpoint presentation.

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What the color you're wearing says about you

What the color you're wearing says about you

How color psychology influences behavior.

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