Think of the Apple Logo. Now think of the Twitter one. Now think of the McDonald's logo.
Did you have trouble remembering any of them?
Chances are, you didn't have any problem picturing the silver apple, the blue bird, or the golden arches. Famous logos are something that we all know by heart. They're often the key to a successful business.
But did you ever stop and consider what goes into making them?
There are plenty of different file formats available. But vector images are far superior because of how easily editable they are. Most companies prefer to use them.
Read on to find out why and how famous logos use vector graphics.
There are many reasons that you want a logo with vector graphics. And there's a reason that most famous logos know how important it is to use them.
For one, vector graphics are easier to resize. That way, if you want to promote the logo on another website, you don't have to worry about it distorting or getting blurry just because you need to resize it to suit the website's layout.
Also, vector images are simply the standard. Many companies wouldn't even consider accepting a .jpg from a designer, simply because they know that vectors are superior.
When it comes to designing logos for your company, of course you want to take cues from the best. Here is the history of some of the most famous logos.
Apple's iconic, minimalistic logo is a perfect representation of the company itself. But it wasn't always that way.
The first design, done by Steve Jobs and Ronald Wayne, was a complex drawing of Isaac Newton sitting under an apple tree. It wasn't until 1977 that Steve Jobs hired Rob Janoff to design a new logo.
Janoff's logo was more colorful than the current design, but had the same basic shape that we've come to know. In 1998, the apple turned black, until it eventually took on the silver look it has today.
Facebook has become a cultural phenomenon. And over the years, it has undergone many changes. But the logo has remained much the same.
Since launching in 2004, Facebook's logo font has stayed remarkably unchanged.
Although sometimes the shading of the icon changes, the overall design has remained consistent.
You can find a vector image of the Facebook logo below.
Starbucks is an important part of many mornings. But do you know what inspired their classic logo?
The Starbucks Siren has been around since the beginning of the company. She has become more minimalistic over the years, but she's stayed on.
Starbucks chose a siren to represent them because the nautical themes had ties to Seattle, where they were founded. They also liked the "mystery" that she provided the brand.
Although it was founded in 2011, Snapchat has quickly taken over as an important social media presence. But what inspired its iconic logo?
The answer is surprising to many. It was actually drawn by co-founder Evan Spiegel in a single evening.
He drew the ghost design while simply sitting in his bedroom. And the yellow background was chosen for a very practical reason: no other social network was using that color.
This distinctive design might have helped it to stand out from the rest.
You can find a vector image of the Snapchat logo below.
Twitter was started in 2006, but it might surprise people to know that the bird logo didn't make an appearance until 2010.
Originally, the logo was simply the name of the company in a simple, lowercase font. In 2010, the now iconic bird appeared next to the name.
It wasn't until 2012 that the twitter bird stood alone, just as it does today. This bird is now the symbol of the entire company, and is well known. Everyone who sees the icon knows what it stands for.
You can find a vector image of the Twitter logo below.
The McDonald's logo is so well known, it even has a name: the "golden arches." But just how and when did these arches come to be?
When the company was founded in 1940, the arches weren't anywhere in sight. Instead, their logo was a character named "Speedee."
The golden arches didn't make an appearance until 1952, and even then, they weren't the logo.
Instead, they were simply a part of the building's design — two single arches on either side of the building that looked like an "M" when viewed at the right angle.
It wasn't until 1961 that the arches were incorporated into the logo. And the golden arches that we know and love today weren't fully realized until the 2003 "I'm lovin' it" campaign.
Having been around for so long, McDonald's has gone through many changes. But their logo design remains timeless.
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