Color helps determine your mood, and affects how others perceive you.
White: goodness, innocence, purity, perfection, completion
Black: power, authority, elegance, mysterious, formal
Brown: earthy, solid, reliable, genuine
Yellow: uplifting, optimistic, cheerful, happy, fresh
Orange: joy, warmth, enthusiasm, optimistic, fun, stimulation
Red: energy, passion, action, ambition, determination
Pink: sweet, playful, cute, romantic, feminine
Purple: wealth, quality, fantasy, creativity, mystical
Blue: trust, loyalty, integrity, honest, dependable
Green: balance, growth, renewal, nature, harmony
How we respond to color
• Colors evoke different emotions that help determine how we feel about products.
• These associations are based social, cultural and personal preferences.
• Brands use color psychology to influence behavior.
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