What the color you're wearing says about you

Color helps determine your mood, and affects how others perceive you. 

White: goodness, innocence, purity, perfection, completion

Black: power, authority, elegance, mysterious, formal

Brown: earthy, solid, reliable, genuine

Yellow: uplifting, optimistic, cheerful, happy, fresh

Orange: joy, warmth, enthusiasm, optimistic, fun, stimulation

Red: energy, passion, action, ambition, determination

Pink: sweet, playful, cute, romantic, feminine

Purple: wealth, quality, fantasy, creativity, mystical

Blue: trust, loyalty, integrity, honest, dependable

Green: balance, growth, renewal, nature, harmony

How we respond to color
• Colors evoke different emotions that help determine how we feel about products.
• These associations are based social, cultural and personal preferences.
• Brands use color psychology to influence behavior.

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